BETI BACHAO BETI PADHAO INTRODUCTION Beti Bacho Beti Padho (BBBP) launched by the Prime Minister on 22nd January 2015 at Panipat, Haryana. BBBP empowers girls and encourages people in bringing mental revolution realizing the value of girl child and giving them their rights. The overall goal of the BBBP is to celebrate the girl child and enable her education. The trend of ever-declining child sex ratio in the country has given rise to the necessity of this programme. QUOTE “When girls are educated, their countries become stronger and more prosperous”…
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How Red Bull used this Marketing Idea to gain Consumer Attention
Watch this video to know more about Red Bull’s trash can marketing idea that triggered exponential sales along with brand awareness
Read MoreBanking Scams in India: GD Topic – Best GD Topics
BANKING SCAMS IN INDIA INTRODUCTION The regulator of banks in India, Reserve Bank of India (RBI) defines banking scams as; “A deliberate act of omission or commission by any person, carried out in the course of banking transaction or in the books of accounts maintained manually or under computer system in banks, resulting into wrongful gain to any person for a temporary period or otherwise, with or without any monetary loss to the bank.” There has been a vigorous growth in the banking sector since the liberalization of the…
Read MoreHope Wins and not Cynicism: GD Topic – Best GD Topics
HOPE WINS AND NOT CYNICISM INTRODUCTION You never get to a better future without hope Right from the beginning of our lives, we are taught to look at a glass with water and perceive it to be half full. It is true that hope triumphs over cynicism. Life is not a bed of roses – there are thorns along the way – but we still move forward in life because we have hope for the future. In spite of the challenges and obstacles that life throws on us, we don’t…
Read MoreLive-In Relationship in India: GD Topic – Best GD Topics
LIVE-IN RELATIONSHIP IN INDIA INTRODUCTION Don’t judge a book by its cover! When two people in a long-term relationship live together in the same house without getting legally married, they are said to be in a live-in relationship. Couples, especially from the young population, want to enter into marriage only when they make sure that they are compatible and can spend their whole life with each other. And why not? I think everyone has freedom of choice. Marriage is an important phase of everyone’s life. So, the ‘would be a…
Read MoreFall of Kodak | THE Kodak Failure: GD Topic – Best GD Topics
FALL OF KODAK – THE KODAK FAILURE A generation ago, a “Kodak moment” meant something that was worth saving and savouring. Today, the term, “Kodak” is used as an apparition to warn the executives to stand up and fight, when competition hits its way in the market. But while making such admonitions, somewhere, one forgets the struggles that the company Kodak has faced and what was the reason for its fall. INTRODUCTION Founded by George Eastman and Henry A. Strong, Kodak became a giant in the photography industry, in just a few decades. For…
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